MEET KATIE SPELL

Every successful marketing team is backed by a visionary events project manager who brings the big picture into sharp focus.

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SETTING THE STAGE FOR SUCCESS

FAVORITE PROJECTS

ANNUAL PRODUCT RELEASE EVENTS

Each year of my six-year tenure at MLC, I spearheaded the strategic planning and execution of 30 annual events during September & October, spanning all US territories. My responsibilities encompassed conceptualizing themes, selecting venues, crafting targeted email campaigns, managing staffing logistics, and overseeing onsite operations. Notably, my efforts yielded a remarkable 44% revenue growth over the six-year period, achieved with only a nominal increase in budget.

CUSTOMER SUMMIT EVENT

As the primary liaison for 20 esteemed sponsors, I ensured a hassle-free experience through meticulous coordination and communication. I successfully managed the timely delivery of all visual elements, including logos, booth graphics, and advertisements, overseeing the entire process from printing to shipping and on-site installation. Additionally, I provided comprehensive support to my colleagues during the three-day, 500-person event, offering expertise from resolving queries from support staff, guiding guests, directing speakers backstage, and ensuring seamless staffing of activation centers.

INDUSTRY THOUGHT LEADER WEBINAR

I conceptualized and executed the inaugural lender-focused webinar at Qualia, devising a strategic promotional plan that incorporated a targeted email campaign and social media outreach. Despite relying solely on organic promotion, we surpassed our registration goal of 150 with an impressive 263 sign-ups, achieved a notable 39% attendance rate, and sparked meaningful engagement with over 1,100 accounts within a mere week of publishing the on-demand content. This success underscores the efficacy of a carefully crafted strategy and highlights the webinar's significant impact on our target audience.

INTERNAL COMPANY SUMMIT

I led the planning and execution of a Company Summit, a comprehensive in-person gathering for all internal employees to foster learning, collaboration, and camaraderie. I secured a prime hotel venue, negotiated favorable rates for event space and accommodations. I collaborated with management on presentation content and scheduling to ensure a cohesive program. Additionally, I designed personalized employee shirts and custom badges to create a professional conference atmosphere. The event's success was evident in its positive feedback and the unanimous desire for an annual recurrence.

PROFESSIONAL EXPERIENCE

GLOBAL MARKETING MANAGER | MODSQUAD

2023 - Current

Took the helm of dormant email campaigns, breathing new life into them with strategic revamps and lead magnet ideas to rekindle engagement and foster meaningful connections. Aligning global event strategy with current campaigns to further the connections and interest before and after events.

US MARKETING MANAGER | M-FILES

2022 - 2023

Partner closely with N. America regional sales team to design and execute Event programs that generate leads, build contacts, and drive new business pipeline. Execute marketing campaigns that drive 2X marketing qualified leads and enable the sales team to meet its revenue goals.

SENIOR MARKETING MANAGER | QUALIA

2021 - 2022

Launched new Lender product as the Product's Field Marketing Manager. Developed event roadmap with National and Association level events within 2 months of onboarding. Worked on small team of marketers to create the GTM strategy and campaign.

DIRECTOR OF MARKETING | MLC CAD SYSTEMS

2015 - 2021

Orchestrated and executed multifaceted strategies that propelled the success of marketing operations with a holistic marketing approach. Responsible for in-person and virtual events, content creation, press releases, blogs, social media, and digital marketing campaigns for three product lines in 20 territories across the U.S.